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Brand Manager and Media Buyer

ID:
4897624
Data:
10-01-2018
Empresa:
Betting Connections Recruitment Solutions
País:
Malta
Localidade:
Malta Island
Categoria(s):
Marketing, Publicidade e RP

Descrição da Empresa

With more than 32 professionals, Betting Connections Recruitment Solutions is Malta’s largest iGaming recruitment specialist. Our team of highly skilled recruitment and career consultants are dedicated to providing the best and most personalised service in the industry.

We pride ourselves on our ability to fully understand the needs of both our clients and candidates alike, which we achieve through developing long term relationships and our extensive knowledge of both the iGaming industry and recruitment!

We operate throughout most European countries and all of the iGaming hubs across the globe, currently providing support for the industry’s leading operators and suppliers! We are 100% committed to making that perfect match between employers and jobseekers across all functions within the industry.

 

Registada há 1 ano no SAPO Emprego 1027 ofertas anunciadas nos últimos 6 meses

Detalhe da Função

Ensuring best-in-class, innovative advertising plans that exceed our brand and commercial targets globally. As Brand Manager and Media Buyer you will be primarily responsible for seeking out, purchasing, and negotiating media space for the company. Identifying the best mix of media channels to deliver an advertising message to a players' target audience at the maximum exposure.

Responsibilities:

  • Oversee delivery of all media assets to fulfill approved media plan creative assets required (global trafficking operations) in conjunction with CRM & CMO
  • Research and analyze global media plans to drive efficiencies and identify cost savings opportunities
  • Ensures all media programs are executed timely, effectively, with excellence and within budget
  • Oversees budget reconciliation for all media buy initiatives
  • To ensure media plans are built and meet marketing goals and planning principles
  • Builds relationships with outside publisher partners and/or agencies (magazines, television, radio, online, social, mobile media, etc.). Identifies new media opportunities/partnerships appropriate for company business needs
  • Assisting CMO in issuing media monthly profit and loss and annual financial operating statements in conjunction with accounts payable
  • Assistance in identify target audience
  • Coordinate launch of media campaigns with marketing, communications, and sales departments
  • Decide how best way to communicate message.
  • Keep abreast of industry figures, including distribution and audience figures.
  • Monitor buying strategies.
  • Monitor and optimize effectiveness of campaigns.
  • Build relationships with media sales companies.
  • Negotiate rates with media sales companies to obtain most competitive prices.
  • Find a combination of media that will enable the marketer to communicate the message.
  • Buy advertising space in magazines or newspapers.
  • Purchase advertising time on radio.
  • Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
  • Use a combination of several different kinds of media to reach different audiences.
  • Gain client approval for each campaign phase.
  • Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.
  • Track down and buy space in print publications or television markets.
  • Resell space to advertising agencies.
  • Recommend which days and times ads should run.
  • Prepare advertising schedules.


Team duties:

  • Submitting ideas to increase productivity of his/her team and keeping up to date with industry trends and developments.
  • Support and encourage team members
  • Work well with team and alone
  • Working effectively and building exceptional relationships with all other team members.
  • Working on ad hoc tasks and projects as required to develop the business as directed by the management team.
  • Liaison internally and externally representing the company
  • Global approach
  • Completion of MyPlan on a regular action plan (progression plan)
  • Take ownership of any potential risk factors to your role and/or department related to the company and group.
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