Descrição da Empresa

A MAKRO é filial portuguesa do Grupo Metro, líder no mercado da grande distribuição. Estamos presentes em 25 países e o nosso propósito é viver a paixão pela gastronomia portuguesa, levando ao mundo a sua diversidade. Somos uma empresa global que atua localmente. Os nossos produtos e serviços definem os padrões para o futuro: foco no cliente, inovação tecnológica e modelos de negócios sustentáveis. Somos o parceiro de excelência do canal HoReCa.

Descrição da Função

Responsabilities: Plan, execute, and optimize digital marketing campaigns across various platforms (including social media, email, website, and paid advertising) garunteing alignment with overall business and commercial goals; Collaborate with external agencies (such as creative, performance, influencer marketing, content) ensuring marketing initiatives are aligned with makro's strategic direction, fostering cohesive and impactful marketing initiatives; Manage Makro Portugal's social media through an agency garunteing engaging content for platforms like Facebook, Instagram, LinkedIn, Youtube; Implement strategies to drive community engagement, enhance brand visibility, and support overall marketing objectives; Develop and execute email marketing campaigns to nurture leads, promote offers, and drive customer engagement; Segment email lists and analyze campaign performance metrics to optimize future campaigns; Utilize web analytics tools (such as Google Analytics GA4) to track digital marketing performance and generate regular reports; Identify trends and insights to optimize campaign strategies and improve ROI; Organising and participating in local events and workshops, fostering community engagement and brand presence; Collaborating closely with the global team to ensure local initiatives align with global business objectives; Envolve and ensure alignement with key internal stakeholders (Offer, Communication, People & Culture, Stores, Sales) to maximize marketing campaigns impact on customers; Facilitate cross-functional collaboration to integrate marketing initiatives with broader business objectives and customer-centric strategies. Qualifications Bachelor's or Master's degree in Marketing, Management, Communication; Previous experience in similar activities in Digital Marketing, Brand Manager or Marketing Communication Specialist; Fluent in English is essential due to frequent interaction with international headquarters and boards; Previous experience in data analysis skills, with proficiency in Excel and PPT; Knowledge in Google Analytics (GA4) (mandatory); Strong mindset of continuous improvement and the ability to propose and implement innovative ideas.

Localização

• Carnaxide, Portugal